Broadcast Architecture Launches New 'Chillout' Format
March 16, 2010 at 2:20 PM (PT)
BROADCAST ARCHITECTURE will launch a new radio format on March 29th called the CHILLOUT RADIO. The new format will tap into relaxing "feel good" hit songs from Rhythmic AC, Top 40, AAA, AC and Urban AC. Music from artists such as SADE, MICHAEL JACKSON, ALICIA KEYS, JASON MRAZ, NORAH JONES, GEORGE BENSON, JOHN MAYER, PHIL COLLINS, BEYONCE, MAROON 5, SEAL, COLBIE CALLAIT and KENNY G will be featured.
"Our new format offers something new and fresh in both variety and feel," BA Owner/Pres. ALLEN KEPLER stated. "Everyone needs a "FEEL GOOD" station on their radio, a bright place to regain their zone and help them escape from the stress of the day, relax, chill out and FEEL GOOD. Like Smooth Jazz did for a generation of listeners over the last 20 years, the CHILLOUT RADIO NETWORK targets today’s adults who need a break from rap, hip-hop and edgy rock music. The variety of music we're offering takes a mass-appeal approach to a format that is unique, yet features some of the most mainstream, sophisticated music recorded over the past 35 years."
The CHILLOUT RADIO NETWORK targets both women and men age 35 to 44; the 24/7 format is delivered via satellite or downloaded via FTP.