Business Talkradio, Lifestyle Talkradio Net Parent Company Renamed
March 18, 2010 at 9:28 AM (PT)
BUSINESS TALKRADIO NETWORK and LIFESTYLE TALKRADIO NETWORK Pres./CEO MICHAEL METTER has announced a rebranding that results in a new name for the parent company. BLUE STAR MEDIA GROUP, INC. is the new holding company of the two networks as well as its four owned-and-operated radio stations. The ownership and management remain the same.
"The new holding company better represents the direction the company is taking as we prepare to launch a third national network that will complement BTRN and LTRN," said METTER. "Our growth from one network with 120 affiliates eight years ago to two national radio networks providing programming to more than 1,400 radio stations, along with the four radio stations we own, requires a more distinct characterization of our company."
The company also owns KNUU/LAS VEGAS, WLFP/PITTSBURGH, WXBR/BOSTON and WGCH/STAMFORD-NORWALK, CT.