Harpo Radio Hits TargetSpot
March 23, 2010 at 4:16 PM (PT)
OPRAH WINFREY's HARPO RADIO has signed a unique ad sales and content agreement with TARGETSPOT for HARPO RADIO, which is set to launch APRIL 26th. In addition to representing streaming radio ad inventory on HARPORADIO.COM, MEDIAWEEK reports that the pact gives TARGETSPOT access to archived HARPO RADIO content to create sponsored vignettes for advertisers.
TARGETSPOT advertisers will have the option of linking their brands to HARPO personalities such as GAYLE KING, DR. MEHMET OZ, DR. LAURA BERMAN and DERRICK ASHONG. "Advertisers can wrap their message around compelling and relevant content while running an ad," Co-Pres./Sales ERIC RONNING said. "It will sound very natural and blend with the content, making the advertising even more effective."