Survey Says Consumers Want HD Radio In Mobile Devices
March 24, 2010 at 5:16 AM (PT)
iBIQUITY DIGITAL CORP. has unveiled the results of a recent COMSCORE study that validates consumer demand and willingness to pay a premium for HD Radio Technology as a handset feature.
* 68% of consumers surveyed are "interested" or "extremely interested" in mobile phones that include HD Radio Technology.
* 75% of those who own a mobile phone would listen to HD Radio broadcasts via their mobile phone.
* $42 is the value premium consumers attribute to HD Radio Technology in mobile phones.
"This important research underscores the high consumer demand for HD Radio Technology in mobile devices," said iBIQUITY CEO BOB STRUBLE. "As consumers quickly form new habits around technology that brings content to them whenever and wherever they are, leaders of the radio broadcasting and manufacturing industries are coming together to make radio in mobile phones a reality."
STRUBLE added, "With social media and other bandwidth intensive applications proliferating over mobile phones, the strain on the mobile network is enormous, causing slower download rates and a frustrating consumer experience. Adding HD Radio Technology into mobile handsets helps reduce the usage overload on the network, which enables consumers to do more -- faster -- with their mobile devices."