Talker Wendell: Radio Needs Local Talk More Than 'Balance'
March 31, 2010 at 11:38 AM (PT)
Veteran talk host and writer JOHNNY WENDELL tackles the issue of "fairness" in talk radio in a column appearing in this week's SAN FRANCISCO BAY GUARDIAN, but his focus is on what he considers the real need in talk radio: local talk about local issues.
WENDELL (a/k/a JOHNNY ANGEL), a former BAY GUARDIAN columnist who hosts a weekend show for CLEAR CHANNEL Talk KTLK-A/LOS ANGELES and has filled in at KKGN-A (GREEN 960) and the old KIFR (106.9 FREE FM)/SAN FRANCISCO, WRKO-A/BOSTON, and elsewhere, asserts, "Despite the fact that reinstating (the Fairness Doctrine) would personally benefit yours truly as a left-leaning talk show host, I'm also opposed to it -- it does not solve what truly ails talk radio today. What's really wrong with talk isn't the imbalance between right and left -- it's local vs. national, live vs. syndicated."
"Talk radio does not need partisan balance ... What talk does need -- and badly -- is a requirement that stations devote at least half their time to local issues," writes WENDELL. "Most of the day or part of the evening should be devoted to what actually affects the audience -- schools, traffic, cops, corruption, our kids, our money, what we see and hear right in front of us."
Read WENDELL's provocative op-ed piece by clicking here.