Toucher And Rich Ink Extension With Boston's Sports Hub
April 2, 2010 at 4:29 AM (PT)
FRED TOUCHER and RICH SHERTENLIEB have inked a multi-year extension to remain in mornings at CBS RADIO Sports WBZ-F (98.5 THE SPORTS HUB)/BOSTON.
The duo, which came to BOSTON at the old Alternative WBCN after a stint at WNNX (99X)/ATLANTA, moved to THE SPORTS HUB when the station launched last year.
"Now I can buy a house. It's the American Dream!" said TOUCHER, while SHERTENLIEB said, "We are thrilled to remain in BOSTON as the anchor morning show on 98.5 THE SPORTS HUB. Hopefully, now we can get some free BRUINS tickets."
"TOUCHER AND RICH have done an amazing job of building a loyal BOSTON audience over the last 4 years, and they have also played an integral part in launching 98.5 THE SPORTS HUB," said SVP MARK HANNON. "This extension will allow them to further soldify their place in the BOSTON radio landscape."
"Since launching 98.5 THE SPORTS HUB last AUGUST, TOUCHER AND RICH have done a great job of bringing their listeners from WBCN over to THE SPORTS HUB and at the same time they are attracting new sports radio fans," said PD MIKE THOMAS. "They are creative and entertaining day in and day out and glad they are doing to be with us for years to come."