KDWN/Las Vegas Touts PSA Campaign
April 5, 2010 at 3:21 PM (PT)
BEASLEY Talk KDWN-A/LAS VEGAS is touting its "KDWN CARES" PSA program as an example of how the station integrates with business leaders in the market to serve the community. The station has aired PSAs read by leaders like casino magnates STEVE WYNN, PHIL RUFFIN, GEORGE MALOOF, and MICHAEL GAUGHAN, Mayor OSCAR GOODMAN, TALK RADIO NETWORK host and local resident JERRY DOYLE, UNIVERSITY MEDICAL CENTER CEO KATHY SILVER, and more.
PD JOHN SHAFFER said, "To most people LAS VEGAS is a vacation place where you can escape your daily routine, but for 2 million of us, LAS VEGAS is our home. I truly believe it is important to be involved where we live and to be a part of the community we serve as broadcasters. With all the consolidation that has taken place in our industry, it is rewarding to be with a company that realizes radio is a local medium and an integral part of a community."