UMG Partners With Conduit Labs On Social Game Music
April 6, 2010 at 8:05 AM (PT)
UNIVERSAL MUSIC GROUP and online social music gaming company CONDUIT LABS have entered into a partnership that provides users of such popular social games as MUSIC PETS, SUPER DANCE and LOUDCROWD access to UMG's library of music. This catalog of licensed music enables CONDUIT to unite social game play with music discovery.
"CONDUIT has created a truly dynamic platform for consumers to discover and enjoy music," stated UMG eLABS EVP/Business Development and Business Affairs DAVID RING. "And no one is better positioned to take full advantage of the many opportunities unfolding in social gaming than UMG. Our incredible roster of chart-topping artists and deep catalog provide our partners and consumers with a wealth of well known artists and brands that create real value and provide for a more engaging experience."