N.J., Missouri On Board With Alert FM
April 7, 2010 at 8:11 AM (PT)
The NEW JERSEY and MISSOURI STATE BROADCASTERS ASSOCIATIONS have joined ALABAMA, MISSISSIPPI and TENNESSEE in supporting GLOBAL SECURITY SYSTEMS' ALERT FM alert distribution system. ALERT FM uses RDS subcarriers to send emergency alert messages to any participating electronic device with an FM receiver.
"In any emergency, FM radio's single-point to multi-point transmission assures the delivery of critical information to an infinite number of FM-enabled devices simultaneously -- a huge advantage over wireless broadband's point-to-point system which overloads and jams in that scenario," said NEW JERSEY BROADCASTERS ASSOCIATION Pres./CEO PAUL ROTELLA. "Expanding the availability of FM on a variety of devices and implementing ALERT FM at local radio stations will save more lives."
"The activation of the standard FM receiver chip that already resides in the majority of mobile phones in use in the U.S. will save lives right now," said MISSOURI BROADCASTERS ASSOCIATION Pres./CEO DON HICKS. "By putting ALERT FM into operation, radio can provide an immediate and highly effective emergency alerting system that optimizes the existing FM infrastructure to reach targeted or widespread groups of people with life-saving messages."
"We are grateful to PAUL and DON for their support of FM radio-based emergency alerts in their respective states of NEW JERSEY and MISSOURI," said ALERT FM COO TJ LAMBERT. "By advocating the accessibility of FM on an extensive array of devices, including those that are mobile, radio can continue to make a difference in the lives of the people in the markets they serve."
ALERT FM will operate as part of FEMA's Integrated Public Alert and Warning System during the NAB SHOW in LAS VEGAS next week.