2009 A Record For Internet Advertising
April 8, 2010 at 6:51 AM (PT)
Internet advertising has broken it's own record, with $6.3 billion in revenues reported for Q4 2009, up 2.6% from the same period in 2008 says the INTERACTIVE ADVERTISING BUREAU. While the overall spend for 2009 actually declined 3.4% overall, the year ended with a bang, said the IAB.
MINONLINE.COM reports "the spending in fiscal year 2009 was led by search advertising, ($10.6 billion), which accounted for 47% of all online spend and up from a 45% share the previous year. But display ads ($7.9 million) grew its share of the ad spend from 33% in 2008 to 35% in 2009. Much of that increase was coming from banner and video ads."
Radio is included in overall online media spending, which has grown from 8% of the ad-supported media (TV, radio, newspapers, consumer magazines, and Internet) in 2005 to 17% in 2009, according to the IAB and PRICEWATERHOUSECOOPERS.