Ando and WideOrbit Partner to Steer Traffic
April 12, 2010 at 2:25 PM (PT)
ANDO MEDIA and WIDEORBIT have announced that ANDO’s Campaign Manager will be integrated with WO Traffic, WIDEORBIT’s sales, traffic and billing system. This partnership allows radio stations to traffic both terrestrial and online ads in a single interface, while also providing ad agencies with a consolidated invoice for cross-channel campaigns within the same publisher base.
"This is a great partnership for us because it saves our clients time," ANDO COO PAUL KRASINSKI said. "Publishers are being asked to do more with less and this gives them what they need most and have least -- time. Our corporate goal is to help stations monetize their digital assets and facilitate the process for doing so. This partnership accomplishes both."
"Improving business processes is one of our primary objectives," WIDEORBIT Pres. BRUCE ROBERTS added. "Our radio customers are exploring and trying to take advantage of solutions that improve their core business. Our integration with Ando helps make it easier for Media Buyers to access our Radio client inventory."
Customers can contact either ANDO or WIDEORBIT for implementation scheduling.