Last.fm Scrobbles Its 40 Billionth Track
April 19, 2010 at 2:17 PM (PT)
LAST.FM has scrobbled a record 40 billion songs since the site launched more than seven years ago. Its proprietary scrobbling technology gathers music listening from a variety of websites and music services, and automatically adds the info to a user’s LAST.FM profile.
LAST.FM’s community of users have scrobbled up to 800 songs per second. More than 600 services support scrobbling including iTUNES, MOG, HYPE MACHINE, VEVO, GROOVESHARK, WINAMP, XBOX LIVE and SONOS, among others.
In addition to this milestone, Last.fm also recorded significant growth in the U.S. across several key metrics over the last year, according to COMSCORE MEDIA METRIX. LAST.FM recorded 7.9 million monthly unique visitors. Also, for the 12 months ending MARCH 2010, LAST.FM’s page views averaged 97% year-over-year growth, and time spent on the site saw an average year-over-year growth of 113%.