WMXB Loses The Mix For Alternative Hot AC

New Look

At 3p (ET) this afternoon, COX Hot AC WMXB (MIX 103.7)/RICHMOND evolved into THE NEW 103.7 THE RIVER -- RICHMOND’s Best Alternative. The new calls are WURV (103.7 THE RIVER). Listeners will hear 90s and 2000s based-artists such as DAUGHTRY, DAVE MATTHEWS BAND, THE CURE, FOO FIGHTERS, ALANIS MORISETTE, RADIOHEAD, NICKELBACK, KINGS OF LEON, SHERYL CROW, U2, BOB MARLEY and THE RED HOT CHILI PEPPERS.

"COX RADIO is extremely excited by the upgrade on 103.7. RICHMOND is a unique city that needs a station like this. We purposely selected the name 'THE RIVER' to reflect an iconic part of RICHMOND culture. We’re proud to be providing our city with RICHMOND’s Best Alternative, said VP/GM BOB WILLOUGHBY.

FISHER, who had been overseeing both WMXB and Alternative WDYL (Y101), will now focus solely on Y101.

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