RTDNA Study Shows Radio Websites Lagging
April 23, 2010 at 7:57 AM (PT)
The RTDNA/HOFSTRA UNIVERSITY annual survey of radio and TV news included a portion analyzing broadcast stations' websites, and this year's statistics show more TV station web sites turning a profit in 2010 while radio station sites' performance lagged, with the percentage of sites making a profit or breaking even falling slightly and the percentage of money-losing sites rising.
Radio station websites increased the use of audio streaming and blogs, according to the survey, but still pictures and news video both dropped slightly.
"These numbers suggest that, more and more, stations are deciding that certain web elements aren't working that well for them -- or aren't worth the effort -- and they're either scaling them back or not bothering with them at all," said survey director BOB PAPPER of HOFSTRA's Department of Journalism, Media Studies, and Public Relations.