Joe Nichols Named The New Face Of Roper Apparel
April 28, 2010 at 8:35 AM (PT)
SHOW DOG-UNIVERSAL MUSIC artist JOE NICHOLS has been named the new face of ROPER APPAREL. JOE will be featured in an extensive advertising and marketing campaign for the brand, which kicks off in MAY with a series of magazine ads. He will also be featured on Point-of-Purchase marketing materials in 1,100 retail stores nationwide.
In addition, NICHOLS will participate in a number of autograph signings and in-store appearances at ROPER retailers, beginning with the ROPER booth at the 2010 CMA MUSIC FESTIVAL in NASHVILLE, held JUNE 10th-13th. The company also plans to offer several contest opportunities throughout the year.