Jeff Bardin Joins Pop2Life As VP/GM
May 3, 2010 at 4:19 AM (PT)
After seven years at EPIC as VP/Promotion Operations, JEFF BARDIN has joined ERIC MURPHY's POP2LIFE CREATIVE MARKETING in the newly created position of VP/GM.
BARDIN will be responsible for managing the company’s day-to-day operations while working closely with POP2LIFE Pres./CEO ERIC MURPHY to conceive and execute unique, multi-platform promotion and marketing campaigns, experiential marketing events, and P2L's signature BEEPs(www.pop2life.com/beep). Additionally, JEFF will help create a more strategic synergy between POP2LIFE and its partner company IN2UNE MUSIC, producing a one-stop shop for artists, bands and managers looking for promotion, marketing and PR services.
MURPHY said, "The company has grown exponentially over the past few years, as we’ve expanded our competency into all facets of pop culture ... music, movies, television, and social media. We are also at the beginning of developing what I believe will be the future model of promotion and marketing in the music industry. I have no doubt that JEFF's the guy who can bring it all together. His stellar relationships, creativity and experience will no doubt have a major impact on the growth and success of POP2LIFE."
BARDIN commented, "Over the past seven years I have watched ERIC develop an awesome company with a reputation for big, creative ideas and flawless execution. I am really looking forward to building upon that reputation. I consider ERIC one of the most driven and creative executives I know and I am beyond thrilled that he is giving me the opportunity to be a part of POP2LIFE's bright future."
Reach JEFF at email@example.com.