TargetSpot To Deliver Personalized Audio To Blackberry Devices
May 5, 2010 at 7:38 AM (PT)
TARGETSPOT has announced a partnership with NOBEX TECHNOLOGIES INC. to deliver personalized audio advertising with synchronized display to BLACKBERRY devices via the NOBEX RADIO COMPANION application. With this connection to TARGETSPOT, advertisers will be able to target listeners based on real-time, mobile, geographical data provided by the NOBEX RADIO COMPANION.
NOBEX reaches 1.9 million unique users on BLACKBERRY smartphones and serves up content from more than 5,200 radio stations from 80 countries.
"Our new mobile radio advertising network allows TARGETSPOT to offer advertisers a true cross-platform solution that can reach consumers wherever and whenever they are listening to streaming content," said TARGETSPOT CEO EYAL GOLDWERGER. "Digital advertisers can now craft campaigns that can follow their target audience from their desktop at work, to their mobile phone when they commute home or later run at the gym."