Radio Lags Behind TV In Newsroom Social Media Use, Says Study
May 7, 2010 at 6:47 AM (PT)
While TV stations have been rapidly increasing their use of social media, the RTDNA and HOFSTRA UNIVERSITY survey of broadcast newsrooms finds that radio news is lagging behind. The survey showed just over 26% of radio station respondents said they were integrating social media on their websites, as compared to 76% of television stations.
Over 58% of radio stations said they had a FACEBOOK page, more than TV's 40%, but 7% of radio stations said they were “constantly” active on TWITTER, compared to 36% of TV newsrooms.