MMTC Files Comments In FCC 'Future Of Media In Digital Age' Docket
May 10, 2010 at 5:18 AM (PT)
The MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL's comments filed in the FCC's "Future of Media and Information Needs Of Communities In a Digital Age" proceeding find promise in programs to improve minority academic achievement and expand broadband adoption, but laments the continuing lag in minority ownership of traditional media, lack of enforcement of the advertising non-discrimination rule and EEO, and suggests economic incentives for innovation geared towards minority media consumption patterns.
"Numerous discriminatory industry practices, combined with the Commission’s non-enforcement of civil rights regulations, have given us a media industry in which programming is directed almost exclusively toward either attracting or promoting the lifestyles and values of nonminority consumers," contends the MMTC, adding that the FCC "has the power to change some of these practices by enforcing its advertising non-discrimination and equal employment opportunity rules. The Commission should also act on the dozens of pending diversity proposals."
On the FCC's broadband proposal, the MMTC writes that the recommendations "would provide consumers with the flexibility to customize their depth of engagement. However, government and industry must rise to the challenge of creating an online environment that is relevant and credible from the perspective not just of middle-class Americans, but also marginalized groups, especially low-income, less educated, and older non-adopters."
"All Americans require access to diverse sources of relevant news and information. However, without implementing tailored approaches to reach minority and multilingual communities, digital media will simply replicate the systematic discrimination practiced by traditional media for the past 75 years," concludes the MMTC. "The high speed at which technology moves will serve only to accelerate disparities in other policy areas directly affected by technology, including education, healthcare, employment, emergency services and civic engagement."