RAB Re-Launches Advertiser Channel On RAB.com
May 10, 2010 at 9:04 AM (PT)
The RAB has unveiled a new and expanded version of RAB.COM devoted specifically to the needs of advertising agencies and their clients. The "For Advertisers" section is dedicated to helping current and potentially new Radio advertisers understand the unique and powerful nature of the medium.
"Our member response team continues to field calls from first time Radio advertisers looking for a Radio 101 tutorial. This redesigned section of RAB.com is an answer to those questions," noted RAB Pres./CEO JEFF HALEY. "The beauty of this site is that it allows advertisers and their agencies to gain the knowledge and research to create their specific media plans, but it also assists our member stations to have a better understanding of the advertising landscape, and to help prepare them for their clients’ needs."