WMG, Myxer Set Mobile Content Deal
May 11, 2010 at 11:56 AM (PT)
Mobile entertainment firm MYXER and WARNER MUSIC GROUP have finalized a strategic agreement in which WMG will promote its catalog of mobile content including full-length tracks, music videos, images, and ringtones to the more than 34 million music fans within the MYXER community. The agreement covers the U.S. and Canada and content will be available at www.myxer.com/warnermusic.
"Myxer is one of the leading mobile destinations and their MobileStage platform provides impressive tools for us to better customize a compelling digital music experience for our artists’ fans," WEA SVP/Digital Sales & Marketing Larry Mattera said.
"Our new relationship with Warner Music represents a major win for the Myxer community, which gains access to a huge catalog of new content from some of the most popular recording artists from around the world,"MYXER CEO Myk Willis stated. "We are excited to extend the benefits of our major partner relationships to our customers, and look forward to working with WMG to reward our passionate music fans with content and incentive programs they won’t be able to find anywhere else."