UMG Exec: ' Music Piracy Is Unstoppable'
May 14, 2010 at 7:20 AM (PT)
UMG's Head Of Digital FRANCIS KEELING has been quoted by THE BBC as saying music piracy is "unstoppable."
Said KEELING at the Great Escape music convention in BRIGHTON, ENGLAND, "Are you going to stop piracy? No, you're not. To try and set that as an objective is just not going to succeed. Can we make piracy socially unacceptable? Absolutely, and that has to be our ambition around the world."
"We've got markets like SPAIN and ITALY, where [people say] 'You buy music? What are you doing buying music when you can get it for free?'" KEELING continued. "Clearly those markets are in the situation where, unless we can turn those markets around, we're going to have a major problem having a music business there."
UNIVERSAL supports the U.K.'s "Digital Economy Act," which slaps sanctions against serial offenders, including the possibility of temporary Internet suspensions. KEELING told the convention it was the "right solution. The solution needs to be fair, proportionate and implemented well."