WMIB Flips To Spanish Hot AC As Super X 103.5
May 14, 2010 at 8:59 AM (PT)
CLEAR CHANNEL Urban WMIB/MIAMI is dropping its format for Spanish Hot AC as SUPER X 103.5. Pres./Market Mgr. BRIAN OLSON said SUPER X 103.5 will replace 103.5 THE BEAT. SOUTH FLORIDA’s newest Hispanic AC station kicked off at noon and features recording artists such as CHAYANNE, SHAKIRA, MARC ANTHONY, ALEJANDRO FERNANDEZ, GLORIA ESTEFAN, LUIS MIGUEL and JUAN LUIS GUERRA.
"Based on the SOUTH FLORIDA population being over 50% Hispanic and growing, adding a second Spanish-language format to the cluster provides us the best opportunity to mirror the SOUTH FLORIDA market," said OLSON. "The addition of 103.5 SUPER X will strategically compliment MEGA 94.9. The combination of these two radio stations will provide an unparallel reach of Hispanic Adults 18-54."
In 2004, CLEAR CHANNEL RADIO announced a Spanish-language programming initiative led by SVP/Hispanic Radio ALFREDO ALONSO.