Keith Samuels Joins Mission Media
May 18, 2010 at 4:04 AM (PT)
MISSION MEDIA GROUP has named veteran radio sales executive KEITH SAMUELS to lead the organization's sales initiatives. MISSION operates SPORTING NEWS RADIO, which will be SAMUELS' initial project, expanding and reorganizing the network's sales staff.
"We live in a time where everything we know about ad sales is being reinvented," said MISSION Pres. CLANCY WOODS. "KEITH has tremendous experience as an executive and as a developer of sales talent, but most of all, he has a passion for new ideas and new concepts that will better serve our customers."
"It's time for a fresh approach to the sports audio content business for teams, stations, personalities and advertisers." said SAMUELS, a former Senior Consultant with the CENTER FOR SALES STRATEGY, consulting ARBITRON and major broadcast groups like BONNEVILLE, COX, CLEAR CHANNEL and NATIONWIDE. "It is exciting to be a part of a company that is being built from the ground up with the customer in mind."
SAMUELS has also worked at MTV, NICKELODEON, THE MOVIE CHANNEL, KIIM-KCUB-KHYT/TUCSON, KMPS-A-F/SEATTLE and KMPC-A, KNX-A, and KYSR/LOS ANGELES.