Kurt Hanson: Radio's In Its '4th Golden Age'
May 18, 2010 at 12:24 PM (PT)
ZDNET.COM has been covering the the 6th MUSIC TECH SUMMIT in SAN FRANCISCO, and writes that "RAIN publisher KURT HANSON kicked off a session on the state of radio webcasting with a 'State of the Industry' address. He said that radio is now at its fourth golden age of its tumultuous 80-plus-year life transformed by television, FM and the Internet."
What did he mean by "4th golden age?"
HANSON explained, "1. Personalization -- Pause, skip, thumbs up and down. Now, the web brand exemplifies the GUI rather than the style of music. 2. Variety -- more genres and more channels -- Even long tails have long tails. Audiences can now find obscure content, like '50s non-hits that did not make the cut for broadcasters. 3. Fewer commercials and 4. Ubiquity -- You don’t need a radio to listen to "radio;" now, laptops, desktops and mobile devices can stream programs.
There was lots of data being thrown around, but perhaps the most interesting stat was when HANSON pointed out that Internet radio has a 3.2% share of all radio listening -- about the same as FM in the '70s.
There's more covereage on HANSON's RAIN website, including some interesting video from the event.