AccuStream Report Predicts Growth In Online Music Listening, Ad Spending
June 3, 2010 at 5:08 AM (PT)
The latest ACCUSTREAM RESEARCH report, "Online and Mobile Music Spins and Media Spend: 2010-2012," predicts that online and mobile music listening will rise 15% in 2010 to 8.3 billion hours, and forecasts total listening hours to grow 22% by 2011. ACCUSTREAM notes that Time Spent Listening to online music grew 9% in 2009 despite consolidation in the radio webcasting business.
The report found a 5% drop in monetizable inventory for online music in 2009, attributed to the folding of YAHOO RADIO and AOL RADIO into CBS RADIO and royalty rate structures' application to independent operators. Nevertheless, ad supported listening hours will rise 20% in 2010, predicts ACCUSTREAM, assuming increasing inventory sellout rates, slightly more favorable royalty rates and greater scale for mobile platforms.
ACCUSTREAM also found that audio and video ad sales made up approximately 50% of total media spend against Internet radio, generating market value of $168-190 million in 2009. Sellout will reach 55% and will generate $135 million in 2010, a 41.6% jump following 2009's 13.9% growth, predicts ACCUSTREAM.