WJZX Spins The Format Wheel To Classic Country
June 7, 2010 at 1:48 PM (PT)
SAGA COMMUNICATIONS Smooth Jazz WJZX/MILWAUKEE has flipped to Classic Country, branding themselves as BIG BUCK COUNTRY 106.9, as of TODAY (6/7) at 3p (CT). The new station is kicking off with 10,000 songs in a row, playing hits from Country legends from the late 1970s, 1980s and early 1990s.
After the 10,000 songs have played, the new on-air staff will be revealed.
TOM JOERRES, President/GM of LAKEFRONT COMMUNICATIONS (a subsidiary of SAGA) stated: “It’s been almost a quarter century since MILWAUKEE has had a Country option to 106.1 from another MILWAUKEE based FM radio station. After recent market research, it was confirmed that the MILWAUKEE area has an appetite for a station like BIG BUCK COUNTRY 106.9, playing all the country legends that have been forgotten. It is truly a destination where ALL the good Country songs have gone. In a bit of irony, the last MILWAUKEE area FM to compete in the Country field was also housed in the current building occupied by LAKEFRONT COMMUNICATIONS LLC of which BIG BUCK COUNTRY 106.9 is a member.”
BIG BUCK COUNTRY PD LAURI JONES added: “MILWAUKEE is a red, white and blue-collar city and deserves a radio station dedicated to Country legends. Our listeners will reminisce with songs they know and love but that haven’t been on the radio for the past several decades. On a personal level, I started my professional career in Country radio and am excited to be jumping in again.”
SAGA COMMUNICATIONS VP/Programming STEVE GOLDSTEIN also commented: “It’s been curious that Country radio has no place for the incredible music of the last 30 years. BIG BUCK is not the history of Country music, but rather the top songs of the ‘70s, ‘80s and ‘90s. The 80s is 30 years ago, which means these are classics for an entirely different demographic. We are seeing a growing trend for “Legend” stations which capture this era and feel MILWAUKEE is an ideal location.”
Their new website is currently under construction at www.bigbuck1069.com, but for now they are streaming online at the old website, www.smoothjazz1069.com. The former Smooth Jazz format can now be heard on the station’s HD2 multicast channel and streamed online at www.columbusjazz.com.