KATY Re-Brands As '101.3 The Mix'
June 9, 2010 at 12:17 PM (PT)
ALL PRO BROADCASTING AC KATY/RIVERSIDE-TEMECULA, CA takes a new direction by re-branding the station as "101.3 THE MIX" and adding new voice talents CHAD ERICKSON and GINNY HARMON.
PD TOM LAZAR tells ALL ACCESS, "After 10 plus years in the SOUTHERN CALIFORNIA sun, KATY was in need of a face lift. Two-and-a-half-years ago we started evolving the station away from the 70’s based Rock AC into the 'Brighter AC' we are today. When we started asking listeners what KATY meant to them? We found that people still had the impression we played music from the 70’s. We didn’t want to go as far as SARAH PALIN, so we opted for a little BOTOX instead. So as of last week, we evolved from '101.3 KATY THE BEST MIX' to '101.3 THE MIX."
Look for KATY's new web site to launch soon at www.1013themix.com.
In other station news, KATY's phone number has a new area code and they can now be reached at (951) 506-1222.