Research Dir. Examines P1s And The PPM
June 11, 2010 at 3:51 PM (PT)
RESEARCH DIRECTOR, INC. will present "The P1 Effect -- How First Preference Listeners Drive Ratings in a PPM World" online on THURSDAY, JUNE 17th at 3p ET. Analysis of the new PPM P1 benchmarks, by demo, by format, and by ethnicity will then be presented on ARBITRON’s PPM Webinar on MONDAY, JUNE 21st.
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