ABC Daytime Direction Tops RADAR 88
March 27, 2006 at 7:18 AM (PT)
ARBITRON has formally released RADAR 88, and ABC Daytime Direction Network is the top-ranked network for persons 12+.
The rest of the top 10 includes JONES MEDIAAMERICA TWC Radio Network, ABC Prime Access Radio Network, WESTWOOD CBS NEWS Primetime Network, DIAL-GLOBAL Complete FM Network, ABC Morning News Radio Network, PREMIERE Morning Drive AM Network, PREMIERE Emerald Plus Network, PREMIERE Mediabase Network, and ABC News/Talk Radio Network. The survey, covering JANUARY 6-DECEMBER 14, 2005, included four new PREMIERE networks, Morning Drive FM, Select, Spectrum, and Urban Two.
ARBITRON says that the survey shows 76% of consumers 12+ heard one or more network radio commercials in the course of a week. Commercials on the 56 measured networks reached 76 of persons 18+, 75% of persons 35+, 78% of persons 18-49, and 78% of persons 25-54.