Listener Driven Radio Brings 'Radio Comando' To Virgin Radio/Italy
June 28, 2010 at 12:02 PM (PT)
Crowdcaster LISTENER DRIVEN RADIO (LDR) has partnered with GRUPPO FINELCO's VIRGIN RADIO/ITALY to launch its "Radio Comando" platform. VIRGIN/ITALY has a listenership of 1.9 million.
Listeners to VIRGIN RADIO expect uniqueness," GRUPPO FINELCO GM FRANCOISE LE GENISSEL said. "Now, with Radio Comando, powered by LISTENR DRIVEN RADIO, listener help to shape the sound of VIRGIN RADIO in real time. It's distinctive and powerful."
"The FINELCO team is one of the finest in the world, and we are honored to collaborate with them on this futuristic addition to their programming," LDR Pres. DANIEL ANSTANDIG said. "GM FRANCOIS LE GENISSEL immediately recognized the audience potentials at hand for his key brands, and we are in advanced development with similar broadcast groups elsewhere around the globe."