Bloomberg, USRN Introduce Bloomberg Businessweek Programming
June 29, 2010 at 12:40 PM (PT)
BLOOMBERG RADIO and UNITED STATIONS RADIO NETWORKS are launching new business programming under the BLOOMBERG BUSINESSWEEK banner. The new offerings include one-minute, several-times-per-weekday "BLOOMBERG BUSINESSWEEK UPDATES" and a weekly two-hour show, "BLOOMBERG BUSINESSWEEK RADIO," hosted by KEN PREWITT and PIMM FOX covering the week's big stories from BLOOMBERG BUSINESSWEEK magazine.
"We're extremely pleased to offer this new general market business content, which includes consumer-friendly updates as well as a weekly two-hour show with news and analysis adapted for radio from the writers of BLOOMBERG BUSINESSWEEK magazine," said BLOOMBERG RADIO Station Manager AL MAYERS. "The new content helps us reach a wider audience, with stories that impact not just investment professionals but listeners interested in the business community at large."
"BLOOMBERG BUSINESSWEEK is known for delivering the kind of comprehensive insight that business leaders depend upon," said USRN Pres./COO JIM HIGGINS. "We are very excited to now be providing BLOOMBERG BUSINESSWEEK branded content to a much broader spectrum of radio station formats and their listeners across the U.S."