A Name Change At National Public Radio
July 8, 2010 at 4:24 AM (PT)
Not unlike KFC or AT&T in shortening their names to initials, NATIONAL PUBLIC RADIO now wants to be known simply as NPR.
THE WASHINGTON POST reports, NPR is "abbreviating the name it has used since its debut in 1971 because it's more than radio these days. Its news, music and informational programming is heard over a variety of digital devices that aren't radios; it also operates news and music websites."
"NPR is more modern, streamlined," said NPR CEO VIVIAN SCHILLER.