Clear Channel Gets 'Upfront' With Advertisers
July 9, 2010 at 4:15 AM (PT)
CLEAR CHANNEL is creating its own version of TV's upfront pitches to advertisers to showcase its programming and marketing prowess. The NEW YORK TIMES reports that the presentations will take place in BOSTON, CHICAGO, LOS ANGELES and NEW YORK, starting next MONDAY (7/12) and running through the second week of AUGUST.
"By not having our own engagement in the upfront process, we become a downstream choice, picking up the pieces after dollars are committed," CLEAR CHANNEL EVP/Pres. Global Sales JOHN PARTILLA said. "Our level of awareness is not what it should be ... [radio advertising] "has been too much of an afterthought for too long."
CLEAR CHANNEL's upfront will be similar in presentation to the broadcast networks and cable channels, featuring appearances by radio personalities and refreshments.