Journal/Omaha Runs For Susan Komen
July 9, 2010 at 4:15 AM (PT)
JOURNAL BROADCAST GROUP/OMAHA is throwing its promotional weight behind the upcoming SUSAN G. KOMEN NEBRASKA RACE FOR THE CURE. KMTV-TV and KSRZ (Star 104.5) will sponsor and promote the race with a mixture of live promotional mentions, public service announcements, website exposure, on air interviews, news stories and more. The race will be held on SUNDAY, OCTOBER 3rd in Omaha.
"The NEBRASKA affiliate of SUSAN G. KOMEN RACE FOR THE CURE is thrilled to have the opportunity to work with JOURNAL BROADCAST GROUP, KMTV and Star 104.5 on our signature event, the KOMEN NEBRASKA RACE FOR THE CURE," said SUSAN G. KOMEN Exec. Dir. LYNETTE FARHART. "This new partnership will allow us to reach more audiences and have a greater impact in NEBRASKA, with the ultimate goal of ending breast cancer forever."
All of JOURNAL BROADCAST GROUP’s OMAHA radio stations will support and promote the race, as well. "Our company’s larger footprint of radio and TV is an added benefit to help organizations that want to reach a large and diverse segment of the local market" said KMTV Marketing Dir. WILLIE GARRETT. "We're excited to do our part to help celebrate breast cancer survivorship, memorialize those who lost their battles with the disease and help end breast cancer forever."