LeBron Chooses Miami, Radio Reacts
July 9, 2010 at 6:59 AM (PT)
In case you were hiding under a rock -- or simply don't care about basketball -- LEBRON JAMES hosted "The Decision" last night (7/8) on ESPN, and announced he was signing with THE MIAMI HEAT.
South Beach Celebrates
CLEAR CHANNEL/SOUTH FLORIDA Dir./AM Programming KEN CHARLES told ALL ACCESS, "Actually we’ve been on 'def con 5' since the process began JULY 1st. We were going to launch a new PMD show JULY 12th with JEFF DEFORREST. As soon as word leaked that WADE and BOSH were coming to town we moved that schedule up and launched with the announcement. We partnered with ESPN and broadcast 'The Decision' live last night on both WINZ and our news station WIOD."
"At 9:25p as the words 'South Beach' and 'Miami Heat' came out of LEBRON's mouth," continued CHARLES, "5 of our stations sent out e-blasts with the news linked to our special 'Dream Team' page with galleries, videos and the latest LEBRON, D-WADE and MIAMI HEAT news. At the same time we posted on our FACEBOOK and TWITTER pages. We shifted schedules in our newsroom to make sure we were staffed to cover the story for all our stations similar to an election night or precursor to a hurricane. And today it is more of the same, covering the euphoria since LEBRON is at the W HOTEL ready to be welcomed by his new home town in a huge event thrown by THE HEAT the WINZ will be broadcasting exclusively."
Back In Cavs Territory
Things weren't as celebratory back in OHIO, as CLEAR CHANNEL Top 40 WAKS (96-5 KISS FM)/CLEVELAND night crawler JAVA JOEL told ALL ACCESS, "Not only did we stop the music and simulcast the WTAM newsroom coverage of LEBRON's Decision at 9p (ET) -- after the decision was made, we did a set of 'bye bye LEBRON songs.'"
Here's the list:
"Goodbye" by KRISTINIA DEBARGE
"Don't Want You Back (Fuck It)" by EAMON
"Thanks For The Memories" by FALL OUT BOY
"Heartless" by KANYE WEST
"End Of The Road" by BOYZ II MEN
"Apologize" by ONE REPUBLIC
"We took listener reactions and had a huge 'F.U. LEBRON' party in his hometown of AKRON at LUX NIGHTCLUB," continued JAVA JOEL. "We had people vent live on air from the club. Our fingers were on the 'dump button' the entire night. Everyone behaved themselves."