Pittsburgh Penguins Sign Up For Arbitron Custom PPM Services
July 12, 2010 at 11:15 AM (PT)
ARBITRON has inked the NHL's PITTSBURGH PENGUINS to a deal for Custom Portable People Meter Radio Ratings services. The PENS are the first NHL team to sign up for the service, which will provide individual game and season estimates along with pre-game and post-game estimates from PPM data. PENGUINS games air on CLEAR CHANNEL Alternative WXDX (105.9 THE X)/PITTSBURGH, where the team's playoff games last season averaged a 5.0 rating among Men 18-34.
"The PENGUINS' numbers are impressive for the NHL radio broadcasts," said ARBITRON Sports Manager CHRIS MEINHARDT. "As we've seen with the playoffs, these premium advertising events deliver larger targeted audiences than primetime dayparts across the week."
"PITTSBURGH PENGUINS fans have once again underscored their passion for the team with the way they follow our radio broadcasts on 105.9 THE X and the PENGUINS RADIO NETWORK," said PENGUINS VP of Corporate Partnerships DAVID PEART. "We look forward to continuing that strong radio performance as we enter an exciting new era in CONSOL ENERGY CENTER." The team moves to the new venue this FALL from their longtime home at MELLON ARENA, formerly CIVIC ARENA.