Alan Burns: Top 40 Needs More Ways To Expose New Music
Heavy Rotations Taking A Toll; Lady Gaga Formatâ€™s Most-Liked Artist
July 22, 2010 at 4:24 AM (PT)
ALAN BURNS AND ASSOCIATES continues to release more data from the largest-ever study of female radio listeners this week. YESTERDAY (NET NEWS 7/21), ALL ACCESS published data from CEO ALAN BURNS, who concluded that radio is in danger of losing its future adult audience. Last week (NET NEWS 7/16), the data released showed that almost half of all women and nearly three-quarters of early adopters would buy a different cell phone if it contained a radio receiver.
TODAY (7/22) BURNS says radio needs to look for more ways to satisfy Top 40 listeners’ demands for more new music. Issues specific to Top 40 radio will be the focus of Burns’ "Deep Dive into Top 40" webinar this (THURSDAY) afternoon at 2p Eastern. To register, click here.
"59% of the Top 40 cume says new music is very important to them," says BURNS, "and radio is still their number-one avenue for discovery of new music and new artists. The format needs to find ways to satisfy that appetite without becoming unfamiliar. And 15-24s are reporting a lot of music fatigue."
The study also shows that the most-liked artist currently in Top 40 is LADY GAGA. "In fact, she’s the #1 artist with all women right now," said BURNS.
BURNS AND ASSOCIATES interviewed over 2,000 female listeners to Top 40 and AC, and is releasing the results in a series of free webinars presented by DMR each of the next three THURSDAYS.
For more information contact ALAN BURNS, firstname.lastname@example.org, or via (251) 980-7070.