Citadel Media Pacts With mSnap For Mobile Marketing
July 26, 2010 at 4:26 AM (PT)
CITADEL MEDIA has consummated a marketing and sales agreement with MSNAP, which will enable MSNAP to provide mobile marketing capabilities to radio stations on a barter basis. Already serving as the provider of text messaging platforms for Citadel-owned stations, MSNAP will now offer the same services to stations in exchange for commercial inventory instead of cash.
"This barter program presents stations the opportunity to use MSNAP’s industry-leading technology to boost ratings and increase connectivity with listeners," CITADEL MEDIA Pres. JOHN ROSSO said. "Additionally, station sales departments will be able to utilize these capabilities to create a source of new revenue."
The mSnap platform enables broadcasters and advertisers to extend reach and drive measurable marketing results. It creates participatory programming and drives new sources of revenue for broadcasters ,while advertisers gain access to millions of mobile users to deliver offers, promotional messages and other consent-based advertising.
"Our goal has always been to make our mobile solutions available to all local media companies," MSNAP Pres. MARTIN KRISTISETER said. "We currently work with more than 750 broadcasters and we've worked very hard to help grow their brands, audiences, and revenues. We're proud of the progress we've made so far and believe our relationship with CITADEL MEDIA will greatly expand our radio foot print."