Envision Offers 'Virtual Weather Reports'
July 26, 2010 at 11:02 AM (PT)
ENVISION RADIO NETWORKS is launching VIRTUAL WEATHER REPORTS, local forecasts provided by longtime radio meteorologist "BIG" JOHN WETHERBEE. The reports, with each station getting up to ten each weekday and 24-hour on-call severe weather coverage customized to format, will be available around the clock, year-round, and are being distributed on a barter basis. Custom event-related forecasts and packages of weekend reports are also available.
"VIRTUAL WEATHER REPORTS is customized and formatted for each radio station" says ENVISION President and CEO DANNO WOLKOFF. "BIG JOHN delivers weather reports that your listeners want on a daily basis with the entire nuance and references that affiliate's need to be local. Radio stations will reduce their costs with VWR while increasing advertising and sponsorship sales for each weather report."
"There is a clear need to localize radio platforms with updated weather information. DANNO and ENVISION RADIO NETWORKS see that need and the immediate monetary opportunity for radio," said WETHERBEE. "Plus, with ENVISION's super-structure already in place with such an incredible team, my VIRTUAL WEATHER REPORTS can do even more and that makes me very proud and very excited."