Mediabase Ups Nancy Deitemeyer And Alissa Pollack To EVP

Deitemeyer And Pollack Rise

MEDIABASE has upped NANCY DEITEMEYER to EVP/Operations and ALISSA POLLACK to EVP/Integrated Music Marketing.

DEITEMEYER, one of the founding partners, has led MEDIABASE operations for 25 years and oversees the inner workings of the monitoring service.  She commented to ALL ACCESS, "For the past 25 years, our number one mission at MEDIABASE has always been to deliver pristine data in a timely and accurate fashion. We have worked hard to make our information as useful and actionable as possible to our end users. I am honored to be given this opportunity to continue in that quest."

POLLACK, who has more than 14 years of service with MEDIABASE is regarded as one the most passionate and charitable players in the industry. This is a natural elevation that comes after years of putting together multi-platform advertising and content opportunities with labels, broadcast groups and advertisers, not to mention that she throws a heck of a wine tasting event.

When reached for comment, she told ALL ACCESS, "I am very fortunate to have the opportunity to work with the best and brightest executives in this industry creating ways to grow the careers of both new and established artists and, expose their music to the public through every available media platform. I am thrilled to have this opportunity to expand my role and look forward to finding even more new and exciting ways to continue to serve an industry that I am honored to be a part of."

Pres./CEO PHILIPPE GENERALI said, "We have worked with both NANCY and ALISSA for a couple of years now and I am quite impressed their day-to-day focus on details. ALISSA POLLACK knows more people in the record business than anyone. And without NANCY at the helm of our ship, we would certainly not be able to deliver the amazing services to our clients and friends. Our hats are off for both of our new EVPs here at MEDIABASE."

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