Alan Burns: AC Listeners More Bonded To Radio
July 28, 2010 at 4:24 AM (PT)
ALAN BURNS AND ASSOCIATES will release more data from their study of female radio listeners this week, and CEO ALAN BURNS concludes that female AC listeners are more attached to radio than other women.
That and other findings will be presented in a "Deep Dive into AC" webinar this THURSDAY at 2p (ET). To register, click here.
"AC listeners have a harder time imagining life without radio than do women 15-54 in general," said BURNS. "AC’s audience contains fewer early adopters, thus the format has so far been less impacted by iPODS, streaming music, and song downloading. Only one in every six AC fans has ever downloaded an app to her cell phone."
"This means AC has been a little more insulated from new media’s effects. Not immune, but less sensitive, so there’s been less loss to digital media to date. Nonetheless, two-thirds of AC women are likely to be using Internet-only music streams within next year or two."
BURNS notes that even within AC, there are large technological differences between the youngest and oldest listeners.
BURNS AND ASSOCIATES interviewed over 2,000 female listeners to Top 40 and AC, and is releasing the results in a series of free webinars presented by DMR each of the next three THURSDAYS. The study utilized the national consumer panel of SSI, a long-time provider of sample to ARBITRON.
For more information contact ALAN BURNS at firstname.lastname@example.org, or phone (251) 980-7070.