IMG Buys ISP Sports
July 29, 2010 at 5:36 AM (PT)
Entertainment and sports management and marketing company IMG has purchased college athletics radio and TV rightsholder ISP SPORTS for an undisclosed price. ISP CEO BEN SUTTON will be the President of the new IMG COLLEGE division, based in WINSTON-SALEM, NC, with IMG SVP PAT BATTLE as Chairman; both will report to IMG Sports and Entertainment Group President GEORGE PYNE. The deal would result in IMG representing the multimedia assets of 80 schools, including 34 of the 65 schools in the BCS conferences plus NOTRE DAME.
"We are very pleased to add ISP SPORTS to IMG's college sports business," said IMG Chairman/CEO TED FORSTMANN. "BEN SUTTON and his team have built a terrific company, representing some of the most prominent names in college athletics…It will also be terrific for the college sports fan as this combination provides a great opportunity for us to provide more, better and higher quality programming, as well as expanding the base of customers."
"I am very proud of the team and business we have built over nearly 20 years at ISP," said SUTTON. "We are excited about the potential for future growth as part of the incredible company TED FORSTMANN and his team at IMG have developed over the past five years. This move will provide our client institutions the opportunity to expand new revenue growth platforms as they seek new and incremental funding sources to build and sustain competitive athletic programs, as well as to help fund their educational programs. In addition, it will create tremendous benefit for our sponsors by increasing competition for national sales in the college environment, and by providing them with new and enhanced services and increased efficiency."