Dolphins Launch 'FINsiders' Show On WINZ
August 2, 2010 at 4:28 AM (PT)
The MIAMI DOLPHINS INTEGRATED MEDIA GROUP is launching its previously-announced "THE FINSIDERS" daily radio show 5-7p (ET) weekdays on new flagship CLEAR CHANNEL Sports WINZ-A (SOUTH FLORIDA'S SPORTS ANIMAL)/MIAMI TODAY (8/2). The show, hosted by JESSE AGLER with "multimedia reporter" and former DOLPHINS cheerleader LAUREN MEROLLA, will be simulcast in a video version online starting in SEPTEMBER and will offer live interaction with the online community; also included are a daily "FINSIDERS" e-mail newsletter, online video reports twice daily, a blog, FACEBOOK and TWITTER postings, and a daily morning "THE FINSIDERS LOOK AHEAD" report on sister Talk WIOD-A.
"The launch of 'THE FINSIDERS' media franchise represents another step in our goal to provide Finatics with access to team analysis where they want it, when they want it, and how they want it. Fans are in control of their desired personal media experience and we need to respond to that," said DOLPHINS SVP/Corporate Partnerships and Integrated Media JIM RUSHTON. "In addition, 'THE FINSIDERS' media franchise will allow sponsors to connect their brand or sales message at the 'point of content' and then have that message distributed through a variety of media devices providing a large reach into a our consumer audience of passionate fans."
"We are building an environment where Finatics can interact all day and gain access to their favorite team like never before," added Sr. Dir./Content and Creative WAYNE PARTELLO. "'THE FINSIDERS' radio show will be highly interactive allowing fans to listen and become active participants in the content thru mobile and social media. With our constantly rotating analysts, our fans will get to know each of them, while still hearing from multiple voices throughout the week to keep the show fresh, compelling, and entertaining."