Radio Still Dominates At-Work Listening
Nearly One-Quarter Of At-Work Listeners Listen Online
August 4, 2010 at 4:15 AM (PT)
ALAN BURNS AND ASSOCIATES will present the final data set from the largest-ever study of female radio listeners this week, and CEO ALAN BURNS notes that despite competition from digital media, radio still dominates as the primary source of at-work music listening.
Of all women employed full-time who listen to music at work, 54% generally listen to their music on radio. "Almost a quarter of those women (24%) do their at-work radio listening online," said BURNS. "And that number is growing rapidly."
The study shows that the most-often-used sources of music at work for women are:
54% Radio on-air/online
23% iPODS, stereos, or other music systems
15% Non-radio music streams
7% Satellite radio.
BURNS AND ASSOCIATES interviewed over 2,000 female listeners to Top 40 and AC, and is releasing the results in a series of free webinars presented by DMR. The study utilized the national consumer panel of SSI, a long-time provider of sample to ARBITRON. That and other findings will be presented in the fourth and final webinar THURSDAY, AUGUST 5th at 2p (ET). To register, click here. https://www1.gotomeeting.com/register/733486880).
ALAN BURNS AND ASSOCIATES specializes in programming and marketing products to women, and is now in its 25th year of serving the radio industry. For more information, contact ALAN BURNS at email@example.com, or at (251) 980-7070.