Reds Top Share Rankings For Mid-Season PPM Baseball On Radio
August 4, 2010 at 10:13 AM (PT)
ARBITRON's mid-season report of PPM numbers for major league baseball radio broadcasts, covering 28 teams in 25 markets over APRIL 4th-JUNE 23rd, shows the CINCINNATI REDS topping the average quarter-hour share rankings for Men 25-54, with a 25.0 share on CLEAR CHANNEL Talk WLW-A/CINCINNATI.
The rest of the top 10 include the DETROIT TIGERS, with a 21.3 share on CBS RADIO Sports WXYT-A-F (97.1 THE TICKET)/DETROIT; the ST. LOUIS CARDINALS (19.1, CH HOLDINGS/ST. LOUIS SPORTS RADIO LLC Talk-Sports KTRS-A/ST. LOUIS); the MINNESOTA TWINS (17.0, HUBBARD Sports KSTP-A (1500 ESPN)/ST. PAUL); the ATLANTA BRAVES (11.7, DICKEY Sports WCNN-A (680 THE FAN) and CUMULUS Rock WNNX (ROCK 100.5)/ATLANTA); the KANSAS CITY ROYALS (11.6, ENTERCOM Sports KCSP-A (610 SPORTS RADIO)/KANSAS CITY); the TAMPA BAY RAYS (11.1, CLEAR CHANNEL Sports WDAE-A (620 THE SPORTS ANIMAL)/TAMPA); the PHILADELPHIA PHILLIES (10.9, CBS RADIO Sports WPHT-A/PHILADELPHIA); the SEATTLE MARINERS (10.9, BONNEVILLE Sports KIRO-A (710 ESPN)/SEATTLE); and the SAN FRANCISCO GIANTS (10.8, CUMULUS Sports KNBR-A/SAN FRANCISCO).
Average game cume rankings for persons 6+ were topped by the NEW YORK YANKEES (441,000, CBS RADIO News WCBS-A/NEW YORK) and METS (368,500, CBS RADIO Sports WFAN-A/NEW YORK), followed by the CHICAGO CUBS (259,700, TRIBUNE Talk WGN-A/CHICAGO); TIGERS (193.400 on THE TICKET); LOS ANGELES ANGELS OF ANAHEIM (166,600 on the team's LAA1, LLC Sports KLAA-A (AM830) and ESPN Sports KSPN-A (710 ESPN)/LOS ANGELES); PHILLIES (159,500 on WPHT); GIANTS (154,900 on KNBR); TWINS (133,000 on KSTP); CARDS (128,400 on KTRS); and REDS (116,100 on WLW).
"As advertisers look to capitalize on this year's pennant race, professional baseball on the radio delivers large numbers of listeners for every game," said ARBITRON Sports Manager CHRIS MEINHARDT. "ARBITRON's Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team."
"Those teams with play-by-play broadcasts have believed for years radio was an integral part of a fan's experience. Now, thanks to the level of audience detail provided by the PPM ratings service we can see that passion and loyalty quantified," added MEINHARDT.