Universal Music Group Videos Offline At MTV Websites
August 6, 2010 at 3:42 PM (PT)
With licensing negotiations with MTV NETWORKS (MTVN) at a standstill, the UNIVERSAL MUSIC GROUP has started pulling its music videos from MTV’s websites, reports the WALL STREET JOURNAL. Thus, the only videos of artists such as LADY GAGA, EMINEM and the BLACK EYED PEAS on a MTV website are live-performance footage to which MTV retains the rights.
MTV NETWORKS has been in negotiations with VEVO, which is now "syndicating" UMG videos through their sites. A similar arrangement is already in place on YOUTUBE and several other sites Vevo sells its own ads and delivers its members’ videos through a branded player. Website owners like MTV parent Viacom Inc. get a cut of the advertising revenue.
In a statement, UNIVERSAL said: "MTVN has been unwilling to negotiate a fair syndication deal with VEVO to carry our artists’ videos and consequently our videos will not be shown on their online properties. We believe that using VEVO as our online music video syndication platform is the best way to maximize revenue for our artists, our songwriters and ourselves."
MTV’s cable channels can still air videos from UMG artists.
As far as other major label groups, MTV just entered a partnership with WARNER MUSIC GROUP to use an alternate -- and competing -- approach to selling ads that run with online music videos.SONY’s deal comes up for renewal in the fall, and if no deal is in place by then, SONY’s clips could be next to go dark at MTV.COM.