NAB Urges Stations To Drum Up Support For U.S. World Cup Bid
August 9, 2010 at 5:22 AM (PT)
The NAB is working with the USA BID COMMITTEE on the UNITED STATES' bid for the 2018 or 2022 WORLD CUP soccer tournament.
To bolster the initiative to get FIFA to grant the games to AMERICA, the NAB is planning to provide broadcasters with resources to run messages on the air and online encouraging viewers, listeners, and readers to sign a petition to be sent to FIFA supporting the U.S. as the host country. TV spots, radio scripts, web ad banners, and social media tools will be provided to stations. The petition will be delivered to FIFA in NOVEMBER, in advance of the DECEMBER selection date.
"This is a great chance for local broadcasters to activate our tens of millions of viewers and listeners in bringing the WORLD CUP to AMERICA," said NAB EVP DENNIS WHARTON. "We hope radio and television stations will consider getting the word out to their audiences by utilizing the resources provided by NAB and the USA Bid Committee."