101 ESPN, KMOV-TV/St. Louis Launch Partnership
August 11, 2010 at 4:13 PM (PT)
BONNEVILLE Sports WXOS (101 ESPN)/ST. LOUIS has launched a partnership with crosstown CBC affiliate KMOV-TV (NEWS 4). The deal launches AUGUST 30th with a new feature, "NEWS 4 SPORTS LIVE FROM THE 101 ESPN STUDIOS," hosted by KMOV Sports Director STEVE SAVARD on 101 ESPN's "THE FAST LANE" afternoon show. The feature will air weekdays at 5:45p (CT). The radio station's personalities will now be featured on NEWS 4's sports reports and weekend/specialty sports programming, starting with the RAMS pre-season special on SEPTEMBER 8th.
BONNEVILLE ST. LOUIS VP/GM JOHN KIJOWSKI said that his cluster is "thrilled to announce this unique partnership with KMOV. These two dynamic sports departments have teamed up to bring ST LOUIS sports fans the most extensive sports broadcasts and coverage available electronically."
KMOV President and GM ALLAN COHEN said, "All of us at KMOV/NEWS 4 are extremely excited about our new partnership with 101 ESPN."