Radio's Mobile FM Chip: Careful What You Wish For
August 20, 2010 at 8:09 AM (PT)
HARKER RESEARCH has posted an interesting take on what an FM chip in mobile devices might mean, and they see both good and bad news.
"Radio won’t will be able to hide behind the excuse of a decline in consumer access. Radio will be in the hands of almost everybody all day long. That’s the good news."
"The bad news is that we won’t be competing just against the station across the street. Radio won’t even be competing with services like PANDORA or RHAPSODY. Radio will be directly competing for attention with all that the Internet can provide: GOOGLE, FACEBOOK, YOUTUBE, and all the other Internet behemoths."
HARKER asks, "Is radio really ready for that battle?"
Check out their full posting here.